Branded Integrations
A track record of inventive, captivating branded content that actually drives meaningful engagement.
In the early days, as we began to grow an audience and desperately sought to ditch our day jobs, we reached out to companies we wanted to make content for. Our thought was, “let’s promote the brands we actually like.”
This led to our first online ad campaign for Glyde Condoms. While we won’t speak on our feelings about condoms themselves, we can say that their copy mentioning they were the only condoms not tested on animals certainly caught our eye.
Shortly thereafter we created a series of quirky videos for Antidote Chocolate, an artisanal, Brooklyn-based chocolate brand. And Trulia asked us to create a piece for their #TruliHome campaign that was as true to our voice as we could have hoped.
With the viral success of our series “Sisters” came an invaluable lesson in integrations. If we built a successful series, it was exceptionally easy to organically weave in brands. Our collaboration with The Rolling Stones to promote their upcoming tour is to date one of our favorite branded integrations we’ve ever worked on.
We brought this insight to Comedy Central and quickly got to work building franchises that the sales teams could take to market. With time we found opportunities to sell an episode of Mini-Mocks to Universal to promote the Seth Rogen film “Good Boys.”
Our internet debate parody series “Agree to Disagree” became the perfect option for 20th Century fox to promote their upcoming film “Stuber” with Kumail Nanjiani and Dave Bautista.
Geico decided “As Seen on CC” was an ideal series to promote their “bundled services package” during Halloween, “More Savings” for Thanksgiving. After building Comedy Central’s audience of more than 4 million followers on TikTok, Twisted Tea reached out to create an integration which featured PeteyUSA.
